Plan your advertising investment.
Edit programs, budgets, and event windows to build your plan.
How to use the Advertising Planner
- Choose your timing. Select the starting month and how many months your plan will run.
- Set your advertising budget. Enter a dollar amount or a percentage of the total retail opportunity. Retail opportunity means the expected sales value of your programs.
- Add your programs. A program is a product collection or business opportunity you want to support with advertising. Enter each program’s retail opportunity.
- Add important promotional periods. A boost window directs more budget toward selected dates. A 5× boost gives those days five times the normal daily spending weight while keeping your total budget unchanged.
- Assign each boost. Choose the programs it applies to, or select Apply to all.
- Choose your advertising mix. Channels are the types of ads you buy. Sponsored Product promotes individual items, Sponsored Brand promotes your brand or collection, Sponsored Video uses video, and Meta ads run on Facebook and Instagram. Budget percentages must total 100%.
- Review and share your plan. Check spending across programs, channels, and months. Use the sharing section to download visuals or print your plan as a PDF.
Start a new plan below. Refreshing or leaving this page clears your entries.
01 Set your program
USDAllocate across programs
| Program | Omni retail ($) | Share of retail | Ad budget | Assigned boosts | |
|---|---|---|---|---|---|
| Total | — | ||||
No programs yet. Select “Add program” to enter your first program.
02 Set your event boost windows
| Use | Window name | Program | Increase starts | Increase ends | Daily spend multiple |
|---|
No boost windows yet. Add a named period to increase spending on those dates.
Assign each boost window to a program. Unassigned boosts do not affect spending. Both dates are included. Outside the window: 1× daily baseline. Overlaps use the highest applicable multiple. The total budget stays fixed.
03 Choose your channel mix
Allocate 100% across your platforms. Set unused formats to 0%. Added platforms start at 0%.
Monthly spend plan
Share your advertising plan
Presentation-ready visuals for merchants and advertising teams. Follows the selected program above.
Complete your plan and allocate 100% to create shareable visuals.