Find your maximum cost.
Start with a target retail price. See the maximum Cost you can accept from leadership.
How to use the Maximum Cost Calculator
- Enter your target retail. This is the price you want the customer to pay.
- Enter your selling percentages. Commission is Walmart’s selling fee. Advertising is the share of the selling price you plan to spend on ads. For example, 5% of a $20 sale is $1.
- Enter your shipping details. Choose your warehouse and enter the package measurements and weight. Use final shipping packaging for UPS or FedEx, and the item’s own packaging for Walmart Fulfillment Services (WFS).
- Review your maximum cost. This is the highest item cost the target retail can support after the included selling fees and fulfillment costs. Compare the results for each shipping option.
Shipping from your warehouse to Walmart and returns are not included.
Enter your target retail and measurements. Maximum costs update automatically.
How maximum cost is calculated
Maximum Cost = Target retail × (1 − Commission % − Advertising %) − Shipping & Fulfillment
Cost means Landed + Internal Markup; the result includes Idea Nuova's internal markup already built into leadership's cost. No extra markup is added. Maximum Cost is rounded down to the nearest cent. A negative result means shipping and selling fees already exceed the target retail, even with a $0 item cost.
Uses the exact target retail entered; vanity rounding is not applied. Commission and advertising use the target retail. WFS's $1 low-price fulfillment fee is included when the target is below $10.
UPS and FedEx use published residential rates equally averaged across zones 2–8. WFS includes fulfillment, applicable ITS, and 30-day storage. Shipping from your warehouse to Walmart is excluded.
Use final parcel packaging for UPS/FedEx and the item's own packaging for WFS; recalculate if these differ. Other expenses such as taxes, returns, and overhead are not added.